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Sunday, March 8 • 12:00pm - 1:00pm
Focus on Influencer Marketing

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Social media continues to be a disruptive -- and advantageous -- source of change for the independent jewelry retailer. In addition to the need for a dynamic social media presence, there are new opportunities to use "micro-influencers" online to promote your store and/or store events. Mark will discuss this growing trend, and the opportunities and risks it presents.
Speakers
avatar for Jennifer Cullen Williams

Jennifer Cullen Williams

Founder, Jen Cullens Communications
Jen Cullen Williams is a brand communications consultant, known for her deep-rooted relationships with editors, journalists, stylists, influencers and industry professionals. She combines her creativity, passion and connections to provide impactful and strategic brand development... Read More →
avatar for Mark Smelzer

Mark Smelzer

Consultant, Mark Smelzer, LLC
Mark Smelzer has been publisher of JCK since 2004, and in 2017, launched the Mark Smelzer, LLC Consultancy.As publisher, Mark oversees the business side of the industry’s oldest trade publication. Since 1869, JCK and JCKonline have been the “book of record” of the United States... Read More →

Sunday March 8, 2020 12:00pm - 1:00pm EDT
Learning Lab 1 Cobb Galleria Parkway Atlanta, GA 30339 USA
  Marketing, Marketing and Sales